Jacob Akman
Strategist, creator, and marketer of advertising, film, television, music and digital media.
Over 6 years of experience researching, developing, writing, producing, and distributing content.
60-Day Performance Creative Results
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Produced 800+ video ads and 10,000+ static creatives within 60 days, generating 2,000+ purchase conversions for products priced £130+
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Took over an account with 9,000+ legacy ads and reduced CPA from £180 → £90 through creative restructuring and iterative testing
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Developed winning Meta creatives that scaled to £80k+ ad spend within 45 days while maintaining performance efficiency
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Reduced CAC by 15% through iterative testing of hooks, messaging angles, and direct-response ad copy
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Increased hook/thumb-stop rate from 30% → 40% through platform-native creative optimization and retention-focused openings
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Built and scaled high-performing creative concepts from £1k/day to £10k+/day spend levels across Meta campaigns
SHORTFORM CONTENT
2025 Canadian Screen Award Winner for Best Editorial Research on Amazon Documentary Series - The Tragically Hip: No Dress Rehearsal (The People's Choice Award TIFF for Best Documentary WINNER)
Currently working as a Creative Strategist at Water2, leading paid social and UGC-focused creative across Meta and TikTok. Previously worked as a Creative Video Producer at Viator (Oct 2024–Feb 2026), a Producer at Leo Burnett Canada (Jun 2023–Sep 2024), and an Associate Producer/Editor on Amazon Prime documentary series as well as a Development Producer at Courage Films (Jan 2022–May 2023).